One of the biggest and most popular YouTube creators in the world is MrBeast , whose real name is Jimmy Donaldson . The number of views and subscribers of his channel is increasing day by day. It is easy to see how skilled he is in content creation and business acumen by watching his amazing videos. Now he has taken his empire one step further by acquiring a new startup Vouch.
But What Is Vouch? Why Did Mrbeast Buy It?
Vouch Is A Great Platform For Creators
Vouch is a platform built for creators. Its main function is to provide jobs for content creators and simplify the process of talent hiring. Creators can easily build their own teams with Vouch.
Like LinkedIn, candidates can create their profiles on the Vouch platform, where they can mention their skills, previous work experience and the names of the creators they have worked with. Through this, creators can check candidates’ profiles and applications and directly communicate with them through messages within the platform.
Vouch founder Marty Pesis , who used to work at Cameo, said,
“Creators these days are working almost like traditional business people. We found that creators who had the right team for operations management were able to make decisions faster and hire people more successfully. “
It is clear from this statement that Vouch is not just a job tuning platform, but is helping creators build their own ecosystem, where talent recruitment and team management will be easier than ever.
Mrbeast Is A Name, An Empire
When you hear the name MrBeast, you think of the king of YouTube who has built a huge business empire besides entertaining billions of people. He currently has 318 million subscribers and millions of views of his videos.
But MrBeast isn’t just limited to content creation. MrBeast sells merchandise, promotes various products and is taking new initiatives one after another to make his brand bigger.
An internal guide was recently leaked, revealing the secret to the success of his company and YouTube channel. This guide proves that MrBeast isn’t just stuck in entertainment, he has a well-organized business plan. This guide clearly explains how he manages his team and how to make them more efficient.
Now The Question May Arise: Why Did Mrbeast Acquire Vouch?
Why Is Vouch Important To Mrbeast?
MrBeast’s team members and project volume are so large that hiring new talent on a regular basis is critical. His team is not just about video editors, but also operations, marketing, product development, and many other departments.
Kara McCloud, Head of Talent at MrBeast said,
“What we do would never be possible without our amazing team. We’re always looking for ways to improve our candidate experience, and Vouch is adding a new dimension to our hiring process that the industry has never seen before. “
Using Vouch, MrBeast can add more skilled workers to its own team, and the platform’s AI-powered recommendation engine will help find the best candidates for it.
Features Of Vouch: Customized And Ai-rich
One of the key features of the Vouch platform is its AI-powered recommendation engine. Vouch brings a complete package for content creators. There’s an AI-powered recommendation engine, which matches creators with candidates based on their skills. Also, creators themselves can customize job ads and create their own career pages , where they can showcase their team.
Pesis added,
“Vouch’s mission is not just to find the right talent, but to create a proper recruiting and hiring process, so that talent can be retained. The role of video editors at YouTube is not just editing, they often have to help create stories. “
That’s why Vouch is a platform that’s helping content creators take the hiring process to new heights.
Also, with Vouch, creators can check candidates’ applications as well as communicate directly within the platform by messaging, making the hiring process faster and easier.
The Creator Economy, The Huge Market Of The Future
The creator economy has become a huge market these days. According to analysts at Goldman Sachs, this market could reach $480 billion by 2027. Platforms like Vouch are helping creators build teams and playing a big role in the development of the creator economy.
Vouch’s competing platforms include YTjobs, YT.careers and CreatorEconomyJobs. But Vouch’s AI and customized features have made it a preferred platform for creators.
Investments Behind Vouch
Vouch is backed by several notable investors, including Seven Seven Six, Liquid 2 Ventures, Shrug Capital, Niche Capital, WorkPlay Ventures . In addition, some prominent angel investors such as Andreas Klinger and Siqi Chen also have investments in the platform.
Although MrBeast did not disclose the specific price of the Vouch acquisition, it is clear that Vouch is going to be an important part of MrBeast’s vast empire from now on.
This new move by MrBeast proves that the empire of content creators is not just for entertainment, but is becoming a serious and mature business platform. Platforms like Vouch are opening up new horizons for content creators, where they can build more efficient teams and manage the big projects of the future more successfully.
